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Many new advanced player service and production companies are looking to use outside marketing firms - or marketing consultancy groups - instead of their own in-house teams. "This isn't because our in-hose team can't get the job done," said Tiso Ehlen, CEO of Walkins Mcginnis INC, "it's because the board members wanted independent valuations of each marketing campaign's ROI, expense sheet, and accounting figures. We're dotting i's and crossing t's with good reason."

Apparently, this new trend is shared by many other advanced player companies, who try to use independent agencies to evaluate performance of in-house marketing teams. In the end, most balance the added expense with the security of piece of mind, better returns, and good results. The recent sale of the advanced player advertising bureau to Soder Wolinski of Smutz Feraco county is a big consolidation in the industry. This turn of events, which many knew was coming, is seen as a positive development for other businesses. "The consolidation means that there are now less competitors in the industry," remarked Joanie Phelka, a company executive for Kostelnik Swims Corp., "even though this new development creates a new, larger competitor to be reckoned with."

In the end, many feel that continued buyouts in the advanced player marketing business will lower barriers to entry in the market, although any new blood in the field will have to face staunch competition from existing giants. "With the economy in its current state, we're keeping optimistic," said Ariel Tomanek, CFO of The Melissia Strimel Brothers INC, "mostly because we believe increased consumption of our advanced player goods and services is really based on psychological factors. If customers feel they need something, and have the means by which to satisfy this need, we want our ads to reach them and reinforce this sentiment."

This technique is not meant to take advantage of customers, but instead to bolster the general though that things may not be as bad as they seem in the macro-economy, even though people are hurting on a small scale. "We're really happy with our new hire, Johannes Carrino, who used to work at Schadler Siron advertising partners Ltd, a company in London," said Gilster Hendrickson, Human Resources director. "This means the bulk of our advertising department is full, with a few more admin positions to fill."

Creating an effective advanced player marketing team is the key to driving leads to a business, and it creates a stronger customer base with which to get return sales. Additionally, it is also possible to work a advanced player customer base for referral sales via word of mouth, the old fashioned way of passive advertising. A new advanced player company, that was initially just an advertising agency, was recently formed in Seeds Petris county. "This new marketing firm is a marketing company for marketing companies. It will act as a consultancy firm for other companies looking to improve advanced player advertising ROI, which is always the goal. Furthermore, the company wants to use its own custom tracking tools to monitor local economic trends, changes in demographics, and disposable income of potential customers," said Trippet Becht, a company spokesperson. This firm, slated to open in a few months, will also act as a marketing accounting consultant agency, so that companies can outsource campaign management and focus on product development. Rasheeda Furne, the new director of advertising for Soja Kolbo Corp, recently stated that its important to measure success of marketing campaigns with constant metrics. "I used to vary my metrics based on the particular campaign, and this caused us to chase moving targets," said Soja Kolbo, ".

..as a result, we've whittled our campaign measurement down to five different important metrics, all which hinge upon customer acquisition, value of customer, return business, and advanced player campaign ROI. It's always the bottom line that matters, so we make sure that our advertising is efficient and accurately monitored with programs that produce meaningful information."

Another employee, Christin Struckhoff, concurred, declaring: "In the past we've struggled with metrics because we didn't know which ones were important. Now that we've figured that out, our advanced player ad campaigns will be much more fruitful and better organized."

"If you're trying to do advanced player marketing nowadays," said Jame Demelo, "I'd say start with the fundamentals, and then go to the glitz and glamor stuff. If you don't know how to run a basic advanced player marketing campaign, you're going to waste time and money. Instead, stick to the basics and build from that point forward."

Jame Demelo, a marketing partner at Leising Benn and Decapite Bergey INC, believes this is the best way to forge new business relationships with new potential clients and even other industry competitors. "Our new advanced player marketing campaign will launch in two monhts," stated Boon Rasmussen, CMO of Tooks Bernasconi INC, "and from that point forward, we'll continue to reinforce our message with smaller ad campaigns in local papers, online ads, and snail mail. Diversifying our advanced player advertising across several different mediums is a safe bet and ensures that we're reaching the most people possible."

In addition, many company owners, like Poehlein Lisowski from Poehlein Lisowski Partners INC, hire marketing specialists for seasonal campaigns. The holiday shopping season, summer season, and springtime are all ideal points to advertise advanced player products and services, on top of any other standard long term advertising in place. Seasonal advanced player advertising also is also cost effective, because the campaigns are typically shorter and highly focused.

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