Believe it or not, the battle of the sexes takes place at online casinos, too. Every casino has its own style and target demographic, and it’s easy to see what group of people the casino is trying to attract by judging its use of graphics and promotions. Some casinos are more for guys, while others are just for girls. Other casinos are gender neutral, hoping to attract players from both sexes. Either way, casino marketers definitely focus on the differences between male and female gamblers, so that they can provide the best online casino experience possible.

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Before we move any further, it’s important to state that casinos will take all comers. Therefore, there’s no one sex that’s better for the casino than the other, because the object of the game is to get the most people possible through the door. To qualify things further, sites that are geared towards males, for example, will obviously get better male players, just as sites geared towards females will get better female players. It boils down to demographics; and what type of gaming experience is being offered that determines if more of one sex than the other will play in higher numbers.

Male vs. Female Gamblers: Preferences by Sex

Male Gamblers

  • Types of Games: Male gamblers tend to prefer table games and action gambling. Blackjack, craps, roulette, Caribbean Stud Poker, and Let ‘em Ride are popular among males, who like to show off with their knowledge of game strategy, or bet big as a high roller. They look at gambling as a competition against the house.
  • Initial Deposit: Male gamblers like to deposit more money up front than females, and this means that they tend to go through their money much faster. Average first deposits among males range from $100-$500 USD. High rollers and VIP deposit in excess of $1500 USD. Showing off financial power is key.
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  • Multi-Player Gaming: By nature, men tend to be more independent and boisterous, and therefore more likely to gamble at their own private table, opposed to a multi-player environment. Serious male gamblers get tired of chat windows and less experienced players at their tables, so they will gravitate to private tables as a rule.
  • Graphics and Advertising: Men prefer casino websites that are exciting. They like to feel like they’re actually in Vegas. Additionally, it comes as no surprise that men also like images of sexy women or attractive casino hostesses. Sex sells, and online casinos are no different. It’s also worth noting that “sexy images” doesn’t mean pornography, although there are a very small number of online casinos that do use nudity in their advertising.

Female Gamblers

  • Types of Games: It’s a know fact that women love slots: regular single pay line, multi pay line, progressive, and interactive slots. Video Poker is also very popular. They like games that they can play anonymously, which don’t require a vast knowledge of gambling strategies. There are women that love table games, like men. Popular table games include roulette, blackjack, and stud poker.
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  • Initial Deposit: Female gamblers make smaller initial deposits than men. Unlike their male counterparts, who like to “go all in” right away, women like to test the waters with a smaller deposit, and then re-load with larger deposits. This allows them to enjoy a fun gaming experience that doesn’t break the bank.
  • Multi-Player Gaming: Some women gamble online to socialize. As a result, they tend to seek multi player games that have a chat function, allowing them to converse with other players. Women like to connect with others, and will frequently arrange common times to meet other women online to play casino games. The “action” aspect of gambling isn’t as important to women, they would rather enjoy themselves in the company of others.
  • Graphics and Advertising: While men like sexy female graphics and fast paced imagery, women tend to enjoy casinos that offer a more “relaxed” appearance. Women like casinos that offer a fantasy environment, something completely new and different to experience. The idea of “escaping” drives women towards themed sites and casinos that are easy on the eyes. In most all cases, there is no need to use sexy images of males: women don’t need a guy to convince them whether or not to gamble.

So that’s our summary of some of the key differences between male and female gamblers. As we said at the top of this post, no one sex is not better than the other, though it bares repeating that some casinos are obviously geared towards to one sex over the other. Naturally, this means that the gaming environment, promotions, and website imagery tend to determine which sex makes up the majority of the players.

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