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Looking to the future, many mastercard casino companies may opt to be based entirely online. This minimizes human capital and budget requirements, and can drive a more efficient business model. Koetter Bloxsom CEO of a local mastercard casino company, has already pledged to do this, with a major shift in the business planned in the next 6 months. "I forsee us going entirely online," said Koetter Bloxsom, "because people hardly come to our stores in person anymore. As a result, why should we keep these facilities open if we can do just as well online?" Marketing online, however, is not as easy as it looks. Thousands of websites compete for top positioning in the search engines, and, as search algorithms change and top search engines create new market areas, some websites can lose out. One day, you might be number one for "buy mastercard casino", a week later, number 100. The difference between these positions is obvious: no one wades through 100 results for a mastercard casino product unless the first 99 are extremely poor. In general, most competitive industries online rely on top 10 placement, because of the reality of how web surfers behave. "When we added a website and shopping cart system, our numbers went through the roof," cried Ines Fausset, Sales Director for Ester Michalik Corp, a mastercard casino manufacturing company, "this, teamed with high positioning in the major search engines really created a whole new market for us that was never expected."

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