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And, as internet sales in the play casino slots industry explode, parallel growth is being noted in the internet marketing field, particularly search engine and affiliate marketing. "Search engines and affiliates have doubled our numbers," said Calderara Dante, director of marketing for Mclamb Storton INC., "and where there was once one or two big internet marketing firms, now there are well over ten in our industry. This growth speaks to the power of the information super high way."

"With internet play casino slots sales booming, we may have to cut back on in person sales teams," said Peppler Difeo, director of Human Resources for Pelote Perkin INC, "mainly because we are losing money in that operational area. As we move forward, we'll give those employees new job opportunities in our play casino slots company before we actually lay them off, so that they can continue to grow with our company if they so desire."

It's no secret that the internet is a driving force in the play casino slots sales market. Most consumers will research their purchases online before actually going to a store, so that they understand play casino slots product specs and use requirements before having to deal with a live salesperson. "I prefer to take my time and read about it all online first," said Dyche Steckman, a recent customer of the Mcmanaway Budine Chain Outlets, "I'm not a high pressure sales type, and rather just go to the store and check out sas soon as possible."

Marketing online, however, is not as easy as it looks. Thousands of websites compete for top positioning in the search engines, and, as search algorithms change and top search engines create new market areas, some websites can lose out. One day, you might be number one for "buy play casino slots", a week later, number 100. The difference between these positions is obvious: no one wades through 100 results for a play casino slots product unless the first 99 are extremely poor. In general, most competitive industries online rely on top 10 placement, because of the reality of how web surfers behave. "After starting an internet play casino slots sales division in 2003, we saw our sales increase three-fold," said Letitia Landero, director of marketing and sales for Rosier Ceglinski and Missey Cushing Associates, "and this resulted in the creation of more jobs and employment opportunities in our company. Our number of employees has doubled, and our number of IT staff has quadrupled in a year's time."

Equally important in the online sales arena is affiliate marketing. Affiliate marketing is reselling your play casino slots product through individual webmasters and their websites, giving them typically 5 to 20 % for each successful sales. This form of marketing is purely results driven, and it requires only a small investment on behalf of the company running the affiliate program. "We rely on affiliate marketing to drive our play casino slots sales and lead acquisition, mostly because some webmasters in our field are better at marketing online than we are," said Hurd Castleton, Marketing Chairman for Grunlien Kyles Partners LLC.

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